• Kelowna SEO and Small Businesses

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    Basic Kelowna SEO Principles

    You are about to launch your new website, and you are ready to welcome crowds of potential customers. But, if no one finds your website, how will they know what’s in store for them? It is, for this reason, Kelowna SEO, Search Engine Optimization, is essential for website owners.
    Below are some of the basic principles in SEO that will help you improve your site.

    What is User Intent?
    When typing in Google, you are looking for particular information. You might be looking for a service, product, an answer to a problem, or general information. If you want potential customers to discover your business, optimize your website’s content for user intent.
    Neil Patel describes user intent as the goal someone has in mind when looking up something in Google. Search engines know what user intent is, and as a result, they display web pages that are most relevant according to the user’s search in the search engine results page (SERP).

    What is the best word count for a website page?
    Word count is important in the website as it delivers content. Studies show a relation between high rankings and word count. According to Yoast, blogs with a word count of 1000+ words are likely to have higher rankings. However, for regular writing, 300 words are equally okay.
    If your word count is high, Google understands what you are writing about quickly. Also, Google ranks articles with a higher word count higher.

    Why do they say Content is King?
    You might have heard the statement, ‘Content is King’. Ever asked yourself what its meaning is? Many have different interpretations, but its primary purpose is that content is a thing of its own; it stands out wherever it is. As such, you should always aim to deliver useful content consistently and frequently.
    You might brainstorm article topics and ideas all day long, but eventually, you will have to publish and create content with insanely high quality. Content is supposed to interact with other people and not interrupt them.

    What is anchor text?
    Anchor text can be clicked and links to another document or location on the web. On most occasions, it is underlined and is displayed in blue. Search engines use anchor text when determining the keywords it should rank and the themed of the linked page.
    Anchor text impacts the performance and search volume of a website. If a page has the right keywords and anchor texts, it is likely to rank well in search results.

    Why is website speed important, and how to correct it?
    Website speed shows how fast users can see and interact with information in your website. Website speed is important as it helps you identify areas needing improvement and track how they are affecting your overall performance. Website speed can also be the time it takes for a website to load.
    There are various ways to increase your website speed, like cleaning up the website, opting for a different hosting provider, and speeding it up using EasyWP. EasyWP is a tool with the right infrastructure to serve users with the fastest speed and experience.

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  • Website Design Trends for 2021

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    Gone are the days when setting up a website for your business, event or organization was an option. The last 10 years has seen to a tremendous transformation in the way we live, interact and do business. However, it is not just enough to set up a website. Your site must solve a problem quite alright, but it must also be fast, secure, appealing, and easy to navigate with exciting user interface and graphical elements and tabs that visitors can easily relate with, among several other design elements. For this purpose, website design trends continue to change and evolve as consumer needs continue to expand.

    With 2021 already around the corner, web design enthusiasts and geeks have their eyes set on those design trends and standards that will reign supreme. While the regular candidates maintain their place as indispensable elements, there are some trends that will gain even more popularity in 2021. Here is a list of the top 7 website design trends for 2021.

     

    • Ultra-fast Speed

    The world is moving fast, and so is everyone and everything in it. You wouldn’t want your website to be left behind, would you? We thought we saw speed when 5G launched almost a year ago. With 6G just around the corner, systems will have the capacity to gain unbelievable speed. You must ensure that your load time and page speed are fast in 2021. Otherwise, your analytics will show how users don’t stay on your site beyond one minute. No one has the time. For many years, quick loading time has maintained its spot as one of the most important elements for SEO. If you’re a web designer, this is one metric you must look out for.

     

    • Unconventional Colour Combination

    Web designers have played safe with colours for too long. There has always been the practice of blending bright colours for schools, parks, game platforms, and other fun sites, while agencies and government institutions and corporations have often chosen the simpler colours. In recent time, however, there has been a tilt towards the more futuristic and exciting colour pairings on websites. We have seen what Duotone has done in the past; pairing darker shades with the glow-in-the-dark neon’s and saturated colours. It is expected that this trend will continue in 2021 and even take on more daring, new dimensions.

     

    • Voice User Interface

    Amazon’s Alexa and Apple’s Siri are two of the world’s biggest VUI’s today. As they continue to gain popularity, empowering the world’s online users to make searches without using their hands, there are indications that two-third of all online searches in 2021 will be done using voice queries. It may go beyond this in 2021 to also include real-time voice interfacing which is expected to be more engaging as speech is the most natural form of interaction for humans.

     

    • Large and bold fonts

    As basic as this may seem, fonts form part of visual elements which determine how appealing a website is. Website designers already understand the importance of fonts and have always sought to experiment with different exciting types. However, 2021 might be the year that we see larger and bolder font sizes on our pages. Afterall, the aim is to get the message out there as quickly as possible, and before a visitor leaves your page. When combined with neutral colours, large fonts are bold, explicit and very compelling.

     

    • Organic Shapes

    For many years, straight lines and asymmetrical templates have been the order. They became even popular between 2018 and 2019. More recently, some web designers are beginning to opt for organic shapes which (according to science) are actually more visually appealing. With shapes looking water-like, flowing like rivers and lakes and with no straight lines, your pages and their elements will certainly stand out even more.

     

    • Graphics + Photography

    How about playing around with your graphical skill? Instead of just having texts on the page (not that there’s anything significantly wrong with that), you can spice it up with original designs and edited pictures that help to drive your message and brand. You can also decide to creatively mix curves and shapes on the website to make the pages more exciting and fun to look at.

     

    • Dark Mode

    From black backgrounds and lighter typography to dark screens, the Dark Mode craze is certainly here to stay. When the frenzy hit the online space some months ago, a lot of online users accepted it for many reasons. So, whether it’s a website or an app, the Dark Mode feature is going to be even popular in 2021. As a web designer, this is one element you should have your eyes on.

     

    According to Ocean Epic, Maui Web Design Company there are several other design trends for 2021 like shadows and floating elements, micro interactions and popups, personalized content enhancement, human-like chatbots, and interactivity that web designers should look out for if they want to remain relevant in the business. In the end, the goal is to increase the website’s visibility through SEO and ensure users spend longer periods on the website.

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  • The Perks of Online Computer IT Services In Kelowna

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    The Fundamentals of Kelowna Managed IT (Information Technology) Services for Businesses of All Kinds

    If you want your business to shine, then you need to think all sorts of things through in detail. You even need to put a lot of time into IT (Information Technology) matters. Computers are a major component of business success in this day and age. It doesn’t matter if you’re at the helm of a business that’s tiny, moderately sized or comparatively big. It can help you greatly to accommodate all of your IT requirements to a T. Teaming up with the correct managed computer IT services in Kelowna can help you expand your company for the future. Investing in online managed services can prove to be an amazing decision for businesses of all kinds for all sorts of reasons.

    Options in Online IT Services

    Online IT service cover all sorts of relevant topics for businesses. They cover all aspects that relate to managed IT matters. If you’re on the lookout for professional help with all things that involve data defense and data recovery, then managed IT specialists can accommodate all kinds of requests that you have in mind. It can help your business greatly to be equipped with round-the-clock supervision and upkeep. This maintenance work can promote systems, networks and computers that are effective. It can keep failures of all types at bay. Professional assistance with managed IT specialties can safeguard you from the hassles of downtime. It can encourage all of your team members to get a lot more done. It can take charge of IT troubles prior to their getting more and more out of hand. If you want to stop IT difficulties from intensifying, then the assistance of managed services can be priceless for you.

    Few things matter more than safeguarding business data thoroughly. If you want to safeguard vital business information, then investing in online

    Information Technology

    Business data defense is paramount. It’s something that becomes more and more essential with the passing of time. It can be wise to get access to backups that are both instant and remote. Backups can safeguard businesses from all kinds of unpredictable and unpleasant scenarios that are possible. It can help for businesses to get their hands on storage that’s encrypted. It can help for them to get their hands on virtual recovery assistance that can make them a lot less susceptible to the stress factors of loss of data.

    Help with cyber security matters can do so much for contemporary businesses. Businesses need to be aware of all of the dangers that are part of malware, hackers and viruses galore. They need to be aware of the hazards of simple mistakes that are brought on by people as well. It can help to secure IT techniques that make people a lot less prone to the headaches that are linked to cybersecurity troubles of all types.

    Online computer  services cover a lot of territory. If you secure these kinds of

    Information Technology

    services, then you can reap the rewards of assistance with compliance, security, applications, hosting and even networking. If you want to get thorough assistance with the hosting of sites, it can help you to put a lot of time into acquiring the finest computer IT services. If you want to get meticulous guidance that involves all elements of the cloud, then the cooperation of in-depth computer IT services can work out just as favorably for you and for all of your team members.

    The Diverse Perks of Acquiring Online Computer IT Services of All Varieties

    There are quite a few diverse and relevant perks that are attached to acquiring online computer

    Information Technology

    services. These services, first of all, have the ability to help businesses manage their IT expenses well. If you want to become an IT budgeting power player, then it may be in your greatest interests to team up with the correct professionals. These services can assist people who like the concept of minimizing labor expenses substantially. Remember, tackling training requirements isn’t free. Tackling recruitment requirements isn’t exactly free, either. Don’t forget that employees who work for brief durations aren’t always able to deliver. If you turn to online website SEO  computer IT services, you can concentrate on different matters that may be a lot more pressing.

    Managed computer  services can make you a lot less vulnerable. If you want to keep potential hazards out of your thoughts, then it can be invaluable to secure online computer  services that are effective, contemporary and all-encompassing. Business investments are consistently attached to possible troubles. They are often attached to technological updates, new guidelines and even monetary factors. If you want to safeguard yourself and your business, then you need to secure unrivaled assistance with online computer IT matters.

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  • Website Development and SEO plan

    A Website Development and SEO plan that Gets Results

    The wonders of a great website seems to be a mystery to some but for others having a great web design is extremely important. When it comes to building out your business online, it’s imperative to execute your website development with the proper search engine optimization.

    Your success depends on just how well your site ranks in the search engines. To avoid people not finding your website, you simply need to focus on the search engine optimization principles and develop a great strategy using website development and SEO planning.

    Whether you’re a web designer, or want to hire someone who is, there is a lot of work that goes into correcting issues that come with owning a website. SEO can deliver amazing results, but if done incorrectly it can minimize the amount of success you experience.

    Tying Web Development and SEO Together

    Don’t Confuse the Search with bad Navigation
    Some people feel as if their navigation bar isn’t important, but that is the furthest from the truth. You never want to use flash navigation because most flash objects aren’t accessible or web-crawler friendly. Most search engines find it difficult to crawl websites that use flash. Avoid using obtrusive Javascript and CSS can do mostly the same thing that you are looking to do when it comes to the navigation menu.

    Externalize Your Scripts
    When you are having your website coded, you need to make sure that you are externalizing the CSS,as well as the Javascript.

    When it comes to search engines, the way your site is viewed isn’t the same way your visitor would view it. Engines tend to view through whatever is contained in an HTML document. If you don’t externalize your CSS and Javascript several lines will be added on making crawl time slower. It’s all about speed when it comes to being crawled, and every search engine wants to get to the information as fast as they possibly can.

    Search Engines Can Read-Use The Proper Content
    No matter how you slice the pie, posting new articles often can and will get you ranked. It is the blood of every single website. It is what search engines eat when they are hungry for new information. When you dig into the web design of your site, you want to always take into consideration the structure of your articles.

    When you have a website that doesn’t have many articles, that particular website tends to struggle in search results. In most cases,if you plan your article marketing out correctly, negative ranking results can be avoided.

    Pretty URLs Make it Easier
    Ugly URLs are hard to read, and they are also hard to remember. Search engine friendly URLs are URLs that are easy to crawl and contain the keyword that your content is about. It ties your SEO and website together page by page. It also allows you to post professional looking links across the web without overwhelming the reader.

    Always Block Non-Indexable Pages
    Usually, there are pages on your website that you may not want to be indexed. These pages could be pages that came along with your template or theme. Or they could be pages that have absolutely no value.

    You never want to expose unwanted web pages to web robots. Duplicate posts and pages could cause penalties to fall in your lap if you don’t hide them. Plus, you don’t want to water down the access to your other important pages.

    You can use a robots.txt file to prevent certain web pages from being indexed. If you have an environment that is being tested, you should use Wampserver or XAMPP to protect that section of your website from being indexed.

    Always Use Your Keywords in Your Image Alt Attributes
    Search engines read images. Making sure that you put your keywords within your alt attributes can help rank your website. When it comes to images, every alt attribution that you use must be W3C-compliant.

    It’s important that you leave no stone unturned because search engines take alt attributes into consideration when crawling your website.

    Use Meta Data
    Descriptions, page titles, key phrases should never be the same. Whenever you change out the theme or template of your site, you should always tackle the metadata. If you don’t, you will have several pages with the same placeholder information. All pages on your website should have its own unique metadata. It’s all about the structure of your website. The better the structure the better the rankings.

    Bottom Line

    The only way to grab organic traffic is by building a structurally sound website. Optimizing your site doesn’t have to be hard, it just has to be taken seriously. Take your time or hire someone who specializes in website optimizing so your website gets the rankings it deserves.

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