Gone are the days when setting up a website for your business, event or organization was an option. The last 10 years has seen to a tremendous transformation in the way we live, interact and do business. However, it is not just enough to set up a website. Your site must solve a problem quite alright, but it must also be fast, secure, appealing, and easy to navigate with exciting user interface and graphical elements and tabs that visitors can easily relate with, among several other design elements. For this purpose, website design trends continue to change and evolve as consumer needs continue to expand.
With 2021 already around the corner, web design enthusiasts and geeks have their eyes set on those design trends and standards that will reign supreme. While the regular candidates maintain their place as indispensable elements, there are some trends that will gain even more popularity in 2021. Here is a list of the top 7 website design trends for 2021.
- Ultra-fast Speed
The world is moving fast, and so is everyone and everything in it. You wouldn’t want your website to be left behind, would you? We thought we saw speed when 5G launched almost a year ago. With 6G just around the corner, systems will have the capacity to gain unbelievable speed. You must ensure that your load time and page speed are fast in 2021. Otherwise, your analytics will show how users don’t stay on your site beyond one minute. No one has the time. For many years, quick loading time has maintained its spot as one of the most important elements for SEO. If you’re a web designer, this is one metric you must look out for.
- Unconventional Colour Combination
Web designers have played safe with colours for too long. There has always been the practice of blending bright colours for schools, parks, game platforms, and other fun sites, while agencies and government institutions and corporations have often chosen the simpler colours. In recent time, however, there has been a tilt towards the more futuristic and exciting colour pairings on websites. We have seen what Duotone has done in the past; pairing darker shades with the glow-in-the-dark neon’s and saturated colours. It is expected that this trend will continue in 2021 and even take on more daring, new dimensions.
- Voice User Interface
Amazon’s Alexa and Apple’s Siri are two of the world’s biggest VUI’s today. As they continue to gain popularity, empowering the world’s online users to make searches without using their hands, there are indications that two-third of all online searches in 2021 will be done using voice queries. It may go beyond this in 2021 to also include real-time voice interfacing which is expected to be more engaging as speech is the most natural form of interaction for humans.
- Large and bold fonts
As basic as this may seem, fonts form part of visual elements which determine how appealing a website is. Website designers already understand the importance of fonts and have always sought to experiment with different exciting types. However, 2021 might be the year that we see larger and bolder font sizes on our pages. Afterall, the aim is to get the message out there as quickly as possible, and before a visitor leaves your page. When combined with neutral colours, large fonts are bold, explicit and very compelling.
- Organic Shapes
For many years, straight lines and asymmetrical templates have been the order. They became even popular between 2018 and 2019. More recently, some web designers are beginning to opt for organic shapes which (according to science) are actually more visually appealing. With shapes looking water-like, flowing like rivers and lakes and with no straight lines, your pages and their elements will certainly stand out even more.
- Graphics + Photography
How about playing around with your graphical skill? Instead of just having texts on the page (not that there’s anything significantly wrong with that), you can spice it up with original designs and edited pictures that help to drive your message and brand. You can also decide to creatively mix curves and shapes on the website to make the pages more exciting and fun to look at.
- Dark Mode
From black backgrounds and lighter typography to dark screens, the Dark Mode craze is certainly here to stay. When the frenzy hit the online space some months ago, a lot of online users accepted it for many reasons. So, whether it’s a website or an app, the Dark Mode feature is going to be even popular in 2021. As a web designer, this is one element you should have your eyes on.
According to Ocean Epic, Maui Web Design Company there are several other design trends for 2021 like shadows and floating elements, micro interactions and popups, personalized content enhancement, human-like chatbots, and interactivity that web designers should look out for if they want to remain relevant in the business. In the end, the goal is to increase the website’s visibility through SEO and ensure users spend longer periods on the website.